Use cases/Website + customer-facing

Sales Qualification

Score leads before they hit your CRM.

The problem with demo request forms

  • Every lead looks the same until you call them
  • SDRs waste time on unqualified prospects
  • Budget and timeline fields left blank or fake
  • No signal on decision-making authority

How NativeForm fixes this

  • Natural conversation extracts budget, timeline, and authority
  • Smart Fields score leads based on their answers
  • Asks about company context naturally in conversation
  • Structured output ready for CRM import

Describe it. AI builds it.

Tell NativeForm what you need. It generates the right questions. When users struggle to answer, AI helps them go deeper to give you richer, more complete responses.

You say

"I need a sales qualification form for demo requests"

NativeForm generates
  • What's your name, email, and company?
  • What problem are you trying to solve?
  • What's your timeline for making a decision?
  • Who else is involved in this decision?
  • Do you have budget allocated for this?

Smart Fields: insights, not just data

Define what you want to extract. AI reads each response and computes actionable fields: sentiment, urgency, categories, scores. No manual tagging, ever.

Lead score

Prompt: BANT score 1-100: budget, authority, need, timeline

Response says

"Have budget, I make the call, need it now"

91
Decision maker

Prompt: Is this person a decision maker? yes, no, unclear

Response says

"I own the tools budget for my team"

yes

Checkbox data vs real insights

AI helps users articulate what they really mean. The result: responses you can actually act on.

Traditional demo request form
Full name: Mike Rodriguez
Work email: mike@startup.io
Company: Startup
Company size: 25
Role: Head of Operations
Problem: Replace Typeform and clean up lead info
Current workflow: Typeform → Google Sheets
Budget range: $200–$500/mo
Timeline: Later this year
Decision process: Me + finance
NativeForm qualification
Full name: Mike Rodriguez
Work email: mike@startup.io
Company: Startup
Company size: 25
Role: Head of Operations
Problem: Inbound leads are messy — need follow-ups + structured fields
Current workflow: Typeform → Zapier → HubSpot; team manually qualifies and routes
Budget range: $200–$500/mo (approved)
Timeline: Pilot in July, rollout in September
Decision process: Mike owns decision, finance signs off
Decision maker: yes (Smart Field)
Lead score: 76 (Smart Field)

Now, act on it

This is where it all comes together. Smart Fields become triggers. Route urgent issues instantly. Alert the right team based on sentiment. Update your CRM with qualified leads. All automatic, all based on AI understanding.

Make
n8n
New demo request
Add to pipeline sheet
If Lead score ≥ 80AI
Create hot deal in CRM
If Decision maker = yesAI
Notify account executive
If Budget > $10kAI
Alert VP of Sales

Works with 1000+ apps via Make, n8n, and Zapier

+ more

Ready to transform your sales qualification?

Request early access and tell us about your use case. We'll help you set up a form that actually works.

Request early access

The early access form is built with NativeForm.