Use cases/Website + customer-facing

Contact / Inbound

Route inquiries to the right team in seconds, not hours.

The problem with contact forms

  • Generic 'message' field produces vague, incomplete requests
  • Someone has to manually read and route every inquiry
  • Sales leads mixed with support tickets mixed with spam
  • No urgency detection means important requests wait in queue

How NativeForm fixes this

  • Guided questions extract what they actually need
  • Smart Fields categorize: sales, support, partnership, press, other
  • Smart Fields score priority based on language and context
  • Webhooks let you route requests to your systems

Describe it. AI builds it.

Tell NativeForm what you need. It generates the right questions. When users struggle to answer, AI helps them go deeper to give you richer, more complete responses.

You say

"I need a contact form that routes to the right team"

NativeForm generates
  • What's your name and email?
  • What can we help you with?
  • Is this about sales, support, or something else?
  • What's your timeline?
  • Anything else we should know?

Smart Fields: insights, not just data

Define what you want to extract. AI reads each response and computes actionable fields: sentiment, urgency, categories, scores. No manual tagging, ever.

Category

Prompt: Categorize: sales, support, partnership, press, careers, other

Response says

"I want to know about pricing for my team"

sales
Priority

Prompt: Rate urgency: low, medium, high based on language and timeline

Response says

"Need to decide this week, current tool is broken"

high

Checkbox data vs real insights

AI helps users articulate what they really mean. The result: responses you can actually act on.

Traditional contact form
Full name: Sarah Chen
Work email: sarah@company.com
Category: Sales
Summary: Pricing
Company size: 80
Current solution: Google Forms
Timeline: This quarter
What success looks like: Better routing
NativeForm contact
Full name: Sarah Chen
Work email: sarah@company.com
Category: Sales
Summary: Pricing for ~60 seats (and migrating our support intake)
Company size: 80
Current solution: Google Forms (support intake)
Timeline: Decision by end of quarter
What success looks like: Route sales vs support automatically + push clean fields into HubSpot
Routing targets: HubSpot + Slack notifications (extracted)
Category: sales (Smart Field)
Best next step: sales demo (Smart Field)
Priority: high (Smart Field)

Now, act on it

This is where it all comes together. Smart Fields become triggers. Route urgent issues instantly. Alert the right team based on sentiment. Update your CRM with qualified leads. All automatic, all based on AI understanding.

Make
n8n
New inquiry
Log to contact sheet
If Category = salesAI
Route to #sales-leads
If Category = supportAI
Create support ticket
If Priority = highAI
Send urgent notification

Works with 1000+ apps via Make, n8n, and Zapier

+ more

Ready to transform your contact / inbound?

Request early access and tell us about your use case. We'll help you set up a form that actually works.

Request early access

The early access form is built with NativeForm.