Use cases/Product + growth

Churn / Cancellation

Understand why people really leave.

Try it for churn / cancellation

The problem with cancellation forms

  • 90% select 'Other' or 'Too expensive'
  • No context on what 'too expensive' means
  • Can't identify save opportunities
  • Patterns invisible until it's too late

How NativeForm fixes this

  • Conversation probes the real reason
  • Smart Fields detect if they're saveable (discount, feature, support)
  • Captures where they're going next
  • Query your responses: 'What are the top churn reasons this month?'

Describe it. AI builds it.

Tell NativeForm what you need. It generates the right questions. When users struggle to answer, AI helps them go deeper to give you richer, more complete responses.

You say

"I need a cancellation survey for churning customers"

NativeForm generates
  • We're sorry to see you go. What's the main reason?
  • Is there anything that would change your mind?
  • Where are you heading next?
  • What did you like about using us?
  • Any final feedback for our team?

Smart Fields: insights, not just data

Define what you want to extract. AI reads each response and computes actionable fields: sentiment, urgency, categories, scores. No manual tagging, ever.

Churn type

Prompt: Classify: saveable, lost, temporary, competitor-switch

Response says

"Would stay if there was a cheaper plan"

saveable
Root cause

Prompt: Real reason: pricing, features, support, competition, no-longer-needed

Response says

"Paying $99 but only using basic features"

pricing-value-mismatch

Checkbox data vs real insights

AI helps users articulate what they really mean. The result: responses you can actually act on.

Traditional cancellation form
Reason: Too expensive
Details: Not using it enough
Alternative: Considering a competitor
Feedback: Good product
NativeForm churn
Reason: Pricing vs. value
Details: Only using 2 of 10 features, paying for full plan
Alternative: Considering a cheaper competitor
Feedback: Love the product, just need less
Would stay if: lower tier / usage-based plan
Sentiment: reluctant (Smart Field)
Churn type: saveable (Smart Field)
Root cause: pricing-value-mismatch (Smart Field)

Now, act on it

This is where it all comes together. Smart Fields become triggers. Route urgent issues instantly. Alert the right team based on sentiment. Update your CRM with qualified leads. All automatic, all based on AI understanding.

Make
n8n
Cancellation submitted
Log to churn database
If Churn type = saveableAI
Send retention offer
If Root cause = pricingAI
Alert revenue team
If Churn type = competitor-switchAI
Request exit interview

Works with 1000+ apps via Make, n8n, and Zapier

+ more
More in Product + growth

User Feedback

Understand sentiment and themes without manual tagging.

Bug Report

Get structured reproduction steps, not vague complaints.

Feature Request

Cluster similar requests and detect demand signals.

Ready to transform your churn / cancellation?

Request early access and tell us about your use case. We'll help you set up a form that actually works.

Request early access

The early access form is built with NativeForm.